Is your blog is starting to feel tired?
There are lots of reasons why you can feel like your content is getting boring. It could be that you’ve been at it for too long. Maybe it’s time to move onto something different. Or maybe you started out with a focus that has become antiquated. Perhaps you just don’t feel interested in your industry or niche any longer.
The one thing that’s obvious is that you need to do something to address the problem. Here are three ways to freshen up your content without starting from scratch.
#1 Shoot for Higher Quality Blog Posts
One of the easiest ways to inject some life into your content is to aim for higher quality posts. You could also look at them as more unique or unique-to-the-industry posts.
You’ll notice, of course, that higher-quality posts tend to 4 things:
1. Be lengthier
2. Include better images or graphics
3. Make the most of the medium
4. Contain more relevant or interesting content
Similarly, low- or medium-quality posts tend to 3 things:
1. Be shorter
2. Include fewer images
3. Be more generic
Increase your quality, and readers will feel like your content is more interesting.
These are key words you are looking for when you are considering how unique your content is. These are words that are so generic you can’t miss. They are so general that pretty much every blogger will write about them. To be unique, you must dig deeper.
What Do You Know Better Than Anyone Else?
One of the most important aspects of being unique is knowing your topic better than anyone else does. That doesn’t necessarily mean that you must have an advanced degree. It means that you should really know the ins and outs of the topic more than anyone else.
It’s great if you can bring new information as well as some insider’s insight.
How Does Your Story Fit into the Larger Story?
A bigger-picture approach can also be more interesting and unique. Instead of focusing on one thing, focus on the entire story.
For example, if you’re writing about your new restaurant, talk about the features and advantages of the food, location, and décor, while also informing the readers how your business will contribute to the local community, the environment, or the globe.
#2 Rewrite Your Brand
It is hard to stay fresh in the branding game. After all, branding is selling quality, whether that be a tangible product or a service.
Staying active and interesting can be as simple as rewriting or freshening up the content you already have.
Many companies look for how to freshen up their website. It is evident that the Internet is a powerful channel because of the instant connectivity. Internet marketing and social media promotion can help companies and individuals to attract and grow their audience, and to be well known across many platforms.
Rebranding can be a major upheaval like changing your business name, or logo, or it can be as simple as a well-placed social media campaign and a revamped website with a new look.
There are several reasons why you may decide to rebrand your business:
- You want to stand out from your competitors
- Your current brand looks so last year
- Your business has grown and evolved since you first started
- Sales are falling or there has been no growth for some time.
#3 Photos, photos, photos
Images are an essential part of any website. They should be both eye-catching and informative. If you don’t have a half-decent picture of yourself on your website, that’s where you need to start.
Hire a head-shot photographer so you have a gallery of images you can use on your website and in your social media posts. You may cringe at the thought of having a photo shoot but if people can see the person behind the business, they will be more likely to trust you.
Studies have shown that people remember 80% of what they see and 20% of what they read. Therefore, your pictures should relate directly to the information on the page they appear.
Correctly labelled pictures on your website can increase your Search Engine Optimisation and the amount of time people spend on your webpage. The more time people spend on your webpage will increase Google’s search ranking factor.
Try not to rely on stock images. Original pictures are best.
