FAQs are an important selling tool because these questions are the very same ones your targetmarket is asking in their own head. If the business owner cannot answer these for thecustomer, the customer will go elsewhere to a company that can. It is psychologically proven that if we have ... READ the POST
How to repurpose your content
Writing copy can be time-consuming and if you have hired a copywriter, it can cost money. But once you have enough writing to form a blog there are ways you can use it more than once. Here are a few tips on getting maximum usage out of your content. 1. Slice and dice. You can slice and dice ... READ the POST
3 Ways to Freshen Up Your Tired Content
Is your blog is starting to feel tired? There are lots of reasons why you can feel like your content is getting boring. It could be that you’ve been at it for too long. Maybe it’s time to move onto something different. Or maybe you started out with a focus that has become antiquated. Perhaps you ... READ the POST
How to write a blog – The 10 Commandments
A blog is a great marketing tool for any business. It can help you connect with your customers by providing them with useful tips which will increase sales. Blogging is one of the most popular ways to reach an audience because it is so easy and cost-effective. Stay ahead of the curve A ... READ the POST
How to Build a Team: Who’s on yours?
There is a saying "focus on your strengths, delegate your weaknesses." Trying to be everything might be the right way to go when you first start out with a small business or freelance gig. But letting go of something that is tedious or difficult can be freeing. There is no need to feel you have ... READ the POST
How to hire a copywriter, and is it normal for them to ask so many questions?
"Just one more question," said no copywriter ever! Why Ask so Many Questions? A great copywriter is a "Nosy Parker". They like to ask questions. They are usually naturally curious. Why? Because they love to find stuff out, It's one of the reasons they write copy. And because it is in ... READ the POST
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