Have you recently created or acquired a business or enterprise? Do you want to promote your services and keep in touch with your clients and customers in an informal but effective way?
The great news is that you can promote your café; your accountancy business; your dog washing service; or your side hustle in 5 simple ways.
1. Social Media
You have probably seen those posts on Facebook and Instagram that appear in your news feed. While some of them can be slightly annoying, occasionally something captures your attention. With some quality content, these paid ads can increase your traffic and result in positive engagement.
https://neilpatel.com/what-is-facebook-advertising/
Don’t just stop there. If Pinterest and WhatsApp are your jam, they also provide affordable paid advertising and marketing packages.
2. Flyers or Brochures
In this age of digital marketing overload, receiving a well written and informative flyer or brochure in your letterbox can be a breath of fresh air! If the information comes with an offer of a free coffee or a “buy one, get one free” promotion, even better. The perfect way to connect with your local community (more about that later).
Australia Post offers Direct Mail options if you do not wish to pound the pavement to deliver your promotion.
If you still wish to keep one foot in the digital sphere, a well-placed QR code can connect your audience to a webpage or Social Media post.
3. Direct Email
Marketing your product or service via direct email marketing has many advantages. With quality content and a killer email subject line, you may manage to grab some attention.
Unlike Direct Mailing (the Snail Mail kind) you do need to have a list of email contacts, so unless you have a developing database this may have to wait until you are more established. If you do have a burgeoning list of potential clients and customers at your disposal, then go for it!
4. Business Cards
Business cards are a must. The hard copy version, not the virtual. They are relatively cheap to produce. There are many printing companies who will print you 250 business cards for the cost of a glass of fine wine.
Keep it simple. If you can’t think of a business name at the start, have them printed with your name and your contact details.
https://www.nextdayflyers.com/blog/30-effective-business-card-marketing-tips/
Then…schmooze. When someone asks you at a party or gathering “what do you do?” Hand them a card. One, they will always remember your name and two, they (or their friends and family) might just have a need for a dog washer; a copywriter; or a pest controller.
5. Be a Part of Your Community
Do you have a local school or sporting club in your area? Approach organisations and offer to donate prizes for their quiz nights, school fetes or fundraising drives. Don’t forget to hand out those business cards and flash your flyers around.
Approach your community newspaper or radio station and offer them a story about a local issue. This can lead to advertising at a fraction of the cost of the big papers and media outlets.
And how do you do all of this successfully, the first time?
All this wonderful organic promotion requires punchy copywriting. This is where a copywriter comes in. A chat costs nothing. Contact us today for a chat about what you can do for your business or product just using a copywriter to harness the power of words!
