Not sure what a “White Paper” is? Surprisingly enough it has nothing to do with the colour. A white paper is used for the purpose of generating leads, building trust with your clients or potential clients, and increasing sales.
A white paper is different from an Ebook, another type of informational document published by businesses. But just how different?
eBooks are (as the name suggests) electronic books and they are usually an overview of a topic or brand. They are usually more conversational and are directed at the everyperson or non-expert.
White papers are more formal and targeted at expert audiences already familiar with a topic but may wish to learn more about a particular aspect of it. This may be a detailed analysis of a specific strategy. White papers have more facts and research and are aimed at professionals.
A white paper is one of the many forms of written content you can ask a copywriter or creative content writer to create for you. Contact me today to discuss your business requirements or get a quote for writing a white paper to suit your business.
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