Not sure what a "White Paper" is? Surprisingly enough it has nothing to do with the colour. A white paper is used for the purpose of generating leads, building trust with your clients or potential clients, and increasing sales. A white paper is different from an Ebook, another type of ... READ the POST
How to choose keywords for your blog
You may have heard marketing folk discussing keywords, or you may have been asked to supply your content writer with keywords. So, what does that mean? Your business website is where customers or clients go to find out information about what your business does. This doesn't just happen; they ... READ the POST
Why are FAQs important?
FAQs are an important selling tool because these questions are the very same ones your targetmarket is asking in their own head. If the business owner cannot answer these for thecustomer, the customer will go elsewhere to a company that can. It is psychologically proven that if we have ... READ the POST
How to repurpose your content
Writing copy can be time-consuming and if you have hired a copywriter, it can cost money. But once you have enough writing to form a blog there are ways you can use it more than once. Here are a few tips on getting maximum usage out of your content. 1. Slice and dice. You can slice and dice ... READ the POST
3 Ways to Freshen Up Your Tired Content
Is your blog is starting to feel tired? There are lots of reasons why you can feel like your content is getting boring. It could be that you’ve been at it for too long. Maybe it’s time to move onto something different. Or maybe you started out with a focus that has become antiquated. Perhaps you ... READ the POST
How to write a blog – The 10 Commandments
A blog is a great marketing tool for any business. It can help you connect with your customers by providing them with useful tips which will increase sales. Blogging is one of the most popular ways to reach an audience because it is so easy and cost-effective. Stay ahead of the curve A ... READ the POST
