Not sure what a "White Paper" is? Surprisingly enough it has nothing to do with the colour. A white paper is used for the purpose of generating leads, building trust with your clients or potential clients, and increasing sales. A white paper is different from an Ebook, another type of ... READ the POST
How to choose keywords for your blog
You may have heard marketing folk discussing keywords, or you may have been asked to supply your content writer with keywords. So, what does that mean? Your business website is where customers or clients go to find out information about what your business does. This doesn't just happen; they ... READ the POST
How to repurpose your content
Writing copy can be time-consuming and if you have hired a copywriter, it can cost money. But once you have enough writing to form a blog there are ways you can use it more than once. Here are a few tips on getting maximum usage out of your content. 1. Slice and dice. You can slice and dice ... READ the POST
3 Ways to Freshen Up Your Tired Content
Is your blog is starting to feel tired? There are lots of reasons why you can feel like your content is getting boring. It could be that you’ve been at it for too long. Maybe it’s time to move onto something different. Or maybe you started out with a focus that has become antiquated. Perhaps you ... READ the POST
What does it take to become a freelance writer?
From full-time teaching to a full-time writer - my journey. I love words. I have enjoyed reading and writing as far back as I can remember. I have been a writer since the first grade when I put letters together to write "the cat sat on the mat". It took me to be published as a freelance ... READ the POST
Hire a copywriter in 5 easy steps
Copywriters are people who like to write. I have been contacted by people who have seen my ads on Facebook, who seem to think that I operate like a psychic. "Don't tell her anything, and let's see what magic she can come up with." If I were a psychic that would make my job very easy, ... READ the POST
