Muesli the axolotl is survived by Napolean (her daughter) and hundreds of babies (location unknown) "Hello, do you have any axolotls?" It was my fifth phone call to one of many petshops in Perth and this one bore fruit! "Yes, we have an albino and she has only just come in" replied the ... READ the POST
Women go solo on the highway
On any given day, there are thousands of people road-tripping around Australia. The numbers increased over the 2020 – 2022 period, with caravan and motorhome sales going through the roof. Many of these thousands of people travelling around this vast country are women travelling solo. This is their ... READ the POST
How to Write a White Paper in 10 Easy Steps
Not sure what a "White Paper" is? Surprisingly enough it has nothing to do with the colour. A white paper is used for the purpose of generating leads, building trust with your clients or potential clients, and increasing sales. A white paper is different from an Ebook, another type of ... READ the POST
How to choose keywords for your blog
You may have heard marketing folk discussing keywords, or you may have been asked to supply your content writer with keywords. So, what does that mean? Your business website is where customers or clients go to find out information about what your business does. This doesn't just happen; they ... READ the POST
Why are FAQs important?
FAQs are an important selling tool because these questions are the very same ones your targetmarket is asking in their own head. If the business owner cannot answer these for thecustomer, the customer will go elsewhere to a company that can. It is psychologically proven that if we have ... READ the POST
How to repurpose your content
Writing copy can be time-consuming and if you have hired a copywriter, it can cost money. But once you have enough writing to form a blog there are ways you can use it more than once. Here are a few tips on getting maximum usage out of your content. 1. Slice and dice. You can slice and dice ... READ the POST
